About Us

At Mithila Swad, we bring you the true essence of Mithila — pure, traditional, and rooted in the heart of Bihar. Founded by Raja Choudhary, our journey began in the culturally rich land of Madhubani, where food is not just a necessity but a celebration of heritage.

Our mission is simple: to deliver authentic, high-quality regional products that honor the timeless legacy of taste, tradition, and togetherness.

From handcrafted sweets to wholesome jaggery and homemade snacks, every product at Mithila Swad is a labor of love — just like it’s made at home. We take pride in supporting local artisans and farmers, ensuring that every bite connects you to the soil and soul of Mithila.

Mithila Swad isn’t just a brand — it’s a heartfelt tribute to the flavors and stories of Bihar.